Customer Experience
Know your customers, serve them well, and reach them where they are.
Customer Experience is every touchpoint with the people you serve — the relationships you keep, the support you provide, the campaigns you run, and the sites and communities where you meet them. It all revolves around one shared contact record, so a lead, a shopper, a support case, and a newsletter subscriber are the same person, seen whole.
What you can do
- Manage relationships — a single source of truth for contacts and organizations, with profiles that let one contact play many roles.
- Support customers — tickets, a knowledge base, returns, refunds, and warranties.
- Market and engage — campaigns, email and newsletters, social posts, and lead capture.
- Build community — member profiles, posts, reactions, and real-time chat.
- Publish content — build external-facing websites and portals where audiences sign in, browse, and transact.
Modules that deliver it
| Module | What it does |
|---|---|
| ContactSight (CRM) | Unified contacts, organizations, and relationship profiles |
| Helpdesk | Support tickets, knowledge base, returns, and warranty |
| Marketing | Campaigns, email, newsletters, social posts, and leads |
| Social | Member profiles, posts, reactions, and chat |
| Media Portals | External-facing websites and CMS content |
Service cases and partner relationships also live in this family. Built on the Alliance Business Model (ABM) foundation, with ContactSight as the shared customer record everything reads from.